# Palma Design

> Palma Design is a European design studio, working everywhere — 25 years of graphic design behind it. We design brands, graphics and hand-coded websites — built with AI, engineered for search, and made to last.

## Core pages
- [Home](https://palmadesign.io/): A European design studio, working everywhere — 25 years of graphic design behind it. Logos, brand identities and print — plus fast, hand-coded websites built with AI and engineered to be found.
- [Work](https://palmadesign.io/work): Selected websites and brand work — designed and hand-coded by the studio, including this site itself.
- [Graphics](https://palmadesign.io/graphics): Twenty-five years of graphic design: logos and marks, brand identities, print, campaigns and illustration from the Palma Design archive.
- [Journal](https://palmadesign.io/journal): Studio notes on design, websites and AI — what changes when machines can produce, and why taste still decides.
- [Services](https://palmadesign.io/services): Brand and graphic design, and custom websites designed and written in code — no templates, no page builders, built to be found by Google and AI.
- [Studio](https://palmadesign.io/studio): A design studio led by Harald Palma — 25 years of graphic design, 80+ clients across the DACH region and worldwide, now designing and building with AI.
- [Contact](https://palmadesign.io/contact): Tell us about the brand or website you need designed. We scope honestly and reply personally.

## Work (each case study is also served as clean markdown at /work/<slug>.md)
- [A search-first consultancy site, shipped in days](https://palmadesign.io/work/softrexperts-com): softrexperts.com — A static, search-engineered site for a consulting practice — money page, guides engine and full SEO/schema layer, designed and hand-coded with Claude on the same stack as this site.
- [This website — designed, then written in code](https://palmadesign.io/work/palmadesign-io): Palma Design — The site you're reading — designed in the studio and hand-coded with Claude. Static HTML, a full SEO and schema layer, and a CMS the studio edits itself. No page builder anywhere.

## Journal (each post is also served as clean markdown at /journal/<slug>.md)
- [Web & graphic design in the age of AI](https://palmadesign.io/journal/web-and-graphic-design-in-the-age-of-ai): AI has collapsed the cost of producing design — logos in seconds, websites in an afternoon. After 25 years in this craft, here's what I think that actually changes, what it doesn't, and what you should be paying a designer for now.

## Contact
- Email: hello@palmadesign.io
- LinkedIn: https://www.linkedin.com/in/harald-palma-03a9a8231/