# A search-first consultancy site, shipped in days

> softrexperts.com · Consulting · 2026 · Palma Design
> Built with: Astro, Claude, Keystatic, Netlify
> Results: Days from brief to live site · Built-in content engine (guides + RSS) · Full SEO, schema & llms.txt layer
> Source: https://palmadesign.io/work/softrexperts-com

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softrexperts.com is a consulting practice's money site: one page that has to convert, and a content engine behind it that has to earn search traffic week after week.

## The brief

The practice already had authority in its field — what it lacked was a site engineered to spend that authority. That meant fast pages, clean markup, exact control over every meta tag and schema node, and a publishing workflow light enough that a new article ships in an afternoon.

## What we built

A static Astro site, designed and hand-coded with Claude:

- **A conversion-focused home page** — offer, proof, reviews and FAQ, each backed by the matching schema.org markup.
- **A guides engine** — a Markdoc-based blog with category filters, RSS, clean markdown twins of every article for AI assistants, and Keystatic editing so publishing needs no developer.
- **The full findability layer** — sitemap, structured data graph, Open Graph images and an `llms.txt` index, so the site is legible to Google and quotable by AI search.

## The result

A site that loads instantly, publishes weekly without friction, and gives its owner complete control over how every page appears in search — the whole point of writing a site in code instead of assembling it in a page builder.