Journal

Notes from the studio.

Writing on design, websites and AI — what changes when machines can produce, and why taste still decides.

Web & graphic design in the age of AI

AI has collapsed the cost of producing design — logos in seconds, websites in an afternoon. After 25 years in this craft, here's what I think that actually changes, what it doesn't, and what you should be paying a designer for now.

Harald Palma · 9 July 2026